Summary of a New Board Game for Children Essay - 839 Words

Summary of Game This board game is specially catered for children between the ages of 6 – 15 years. The main objective of this board game is to test the children’s knowledge mainly on four (4) different categories which are General Knowledge, Food, Language and Entertainment. Their ability will be tested in answering the questions raised while playing the board game. The children will need to answer the questions based on the position that they have landed. In order to play this game, the children will need 2 playing board, 1 nine sided dice, 8 avatars which are 4 cones and 4 coins, penalty cards, chance cards, 1 set of questions and answer sheets as well as 1 set of game manual. The proceedings of the game can be simplified as follows.†¦show more content†¦, 1977). The definition of self-efficacy can be summarized as an individual’s belief system of their capabilities, either on thinking, behaving and feeling in succeeding in a certain scenario (Watson J. , 1913). Anyone can have their own goals in achieving something that they want or to change things. This is when self-efficacy plays a major role in a person’s approach in different challenges, tasks and goals (Bandura A., 1992). As for this board game, a player with a strong self-efficacy will view the board game as a challenge that need to be won, have good interest in the game they are currently playing, will be able to develop a strong commitment towards the board game and recover at once from any disappointments if punished during the game (Bandura A., 1977). Social learning theory stresses on the vitality of modelling and observation of emotions, behaviours or attitudes of others especially in a social context. In this board game, we will discuss on the concept of observational learning which happens through the behaviour of others in the surroundings. The four stages involved in observational learning are attention, retention or memory, initiation or motor and motivation (Skinne r, 1974). In this game, the player need to pay full attention to the game that is being played, retain it in memory in order to continue playing successfully without being punished, initiate different types of answers for questions asked by theShow MoreRelatedViolent Videogames On The Youth Population Essay957 Words   |  4 Pagesand validify the real impact of violent videogames on the youth population. â ¦  Introduction â ¦  Attention Getter: Can violence in video games lead to violent outbreaks and bad behaviour in real life, many people believe so. Are these violent video games moulding and fuelling today’s generation of young minds to a more violent side, forgetting the idea that these games are solely for entertainment purposes. 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The argument is whether young children are brainwashed into committing violent real-world crimes because of violent and pugnacious behavior exposed in mass media. In his article â€Å"No Real Evidence for TV Violence Causing Real Violence†, Jonathan Freedman, a professor of psychology at the University of Toronto and author of â€Å"Media Violence and Its Effect on Aggression: Assessing the ScientificRead MoreThe Toys â€Å"R† Us Lbo Case Essay example1564 Words   |  7 Pagesthe industry. In addition, as children are getting older younger, age compression is changing the dynamics of toys and games. There is a clear shift from traditional toys and games to video games. Consumers are willing to pay more for toys that they view as being beneficial to children’s play or learning experiences. Toy industry categories with the largest revenue gains were building set s, arts amp; crafts, infant/preschool and Learning and Exploration. 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The Victoria City Board of Supervisors (â€Å"Board†) and the Association agreed that the game would be held on July 14, 2015. R. 2. The game would be held at Cadbury Park, a stadium in the Starwood Park neighborhood in the downtown area of Victoria City. R. 2. Public Outcry Gang activity is a prevalent problemRead MoreMedia And Education On Children s Media1240 Words   |  5 PagesMedia and Education Parents can help to guide their children s media experience by offering the educational media programs as well as the non-electronic formats such as newspapers, books, board games, and watching television with them. Additionally, by putting the questionable contents into context and teaching kids about advertising can be greatly contributed to their media literacy. However, there is a strong relationship between media and education, so parents need to set their children’s limitsRead MoreThe Is Not A Serial Killer1326 Words   |  6 Pagesactions used to describe video games. Arum Steinbeck wakes up, goes to school, comes home and plays video games. His face glued to the television, he is exposed to gruesome acts of violence. Nonetheless, Arum Steinbeck is not a serial killer. How is this possible? Adolescents who play video games are killers. Dead wrong. 90% of children in the US play video games and 90% of those children play games that involved mature content. Yet, it is po ssible that not one of these children will grow up to commit seriousRead MoreThe Importance Of Video Games1106 Words   |  5 Pagesvideo games as a normal part of their everyday life. Our society has become the breeding ground for violence, particularly to the younger generation. Young minds exposed to violence through hours of soaking it in by playing graphic and beyond their age video games can possibly be the explanation of the rising number of crimes, with juvenile involvement. Whether video games are a link to the violence in kids or not is a rising debate between many. Some argue the point that video games are unrelatedRead MoreIdentify the Current Legislation, Guidelines, Policies and Procedures for Safeguarding the Welfare of Children and Young People.1051 Words   |  5 Pagesthe current legislation, guidelines, policies and procedures for safeguarding the welfare of children and young people. These are as follows: †¢ Children’s act 1098/2004 †¢ Education act 2002 †¢ E-safety 2008 †¢ Safeguarding †¢ Human rights act. And many more. The following is an outline of current legislation, guidelines, policies and procedures within the UK Home Nation for Safeguarding Children. The United Nations Convention on the rights of a child 1989 was approved by the UK on the 16th

The Soft Side of Napoleon Bonapartes Love for Josephine...

Napoleon Bonaparte, one of the most celebrated French emperors who extended his power and might in Europe, may have been regarded as a dictator, but apart from his military ideals, the emperor had a softer heart and avowed love for Josephine De Beauharnais, who became his first wife. He proposed to her on 9th March, 1796 and later on surprised her with an amazing gift of an engagement ring a few days before the eve of their engagement. Notably, there was a huge difference between the couple’s ages with Josephine being 32 years at then, 6 years older than Napoleon and a widow with two children. Hence, the news of their marriage didn’t go well with most people especially Napoleon’s family. Finally, the couple divorced in 1810 since Josephine didn’t bear him a son which meant no heir to the throne upon his demise. The diamond and sapphire engagement ring was Napoleon’s offer to her and later on he send numerous love letters and other several precious gems during his absence as he guided the French in their successful invasion of Italy. Josephine treasured the ring and she gave it to her own daughter Hortense, who became the Queen of Holland. The ring possession later went to Hortense son, Napoleon III and his wife, Empress Eugenie, whose family the relic still belongs. Today, the same ring has been sold in auctions with bidders competing to have it in their possession. In Osenat, Paris auction the ring had been put in an estimate value of $20,000 on the basis of the

Human Population Growth as an Environmental Problem Free Essays

The essay to be assessed in this paper discusses the relationship between the human population growth to environmental problems. The essay argues that human population growth leads to the increase of environmental problems due to the human population’s inability to recognize the importance of the environment. It argues that ‘individual behavior’ is the ‘main cause’ of environmental problems. We will write a custom essay sample on Human Population Growth as an Environmental Problem or any similar topic only for you Order Now In order to prove the claim that human population growth and the continuous practice of actions that lead to environmental problems is the main cause of environmental problems; the author of the essay provides examples in which environmental problems are enabled by human actions. For instance, the author points out that human population growth leads to the increased use of air polluting chemicals that further lead to the increase in air pollution. Another instance specified by the author is how environmental degradation [in the form of the degradation of grasslands] is a result of human beings’ desire for profit. The author ends his paper by claiming that in order for environmental problems to be solved, it is necessary that human beings become more aware of how their actions affect the environment. Given the main argument as well as the main points presented in the said essay, it is important to note that although the author is correct in arguing that there is a relationship between human practices as well as human population growth to the environmental problems; the author was unable to specify how population growth affects environmental problems. In order to solve this, the author may have argued that increase in human population leads to the increase in the demand for food, space, water, energy, and other resources (Diamond 494). Such an increase will lead to environmental problems given the scarcity of the current food, space, water, energy etc. resources combined with the current wasteful practices of human beings. Work Cited Diamond, Jared. Collapse: How Societies Choose to Fail or Succeed. New York: Penguin, 2006. How to cite Human Population Growth as an Environmental Problem, Papers

Patient Self-Determination free essay sample

Vivian Rice The effect of the Patient Self-Determination Act on health care delivery is that it gives the patient the chance to choose how or if they will be kept alive in case of terminal illness or during a risky procedure. The patient will put in writing how they want to be kept alive and what measures to use to keep them alive in the case there is not a reasonable hope of recovery (Thomson Delmar Learning, ND), if they do not want ny life saving measures to be taken then this will also be in writing. This legal document is to be followed by all medical personal even if they do not believe in the advanced directives the patient has choose and since it is a legal document the family has to follow the patients written wishes and can not stop the medical personal from caring them out. Records management procedures have to respond to this legislation by making sure that any of the advance directives such as, do not esuscitate order (DNR), durable power of attorney for health care, health care proxy, living will and organ or tissue donation, are secured and visible in the front of the patient chart for all medical personal to see when the chart is opened, they can be written on the front of the chart for all medical personal to see when they receive the chart. We will write a custom essay sample on Patient Self-Determination or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The patient has the right to refuse any advanced directives, if they choose not to have any this must also be in writing. References Thomson Delmar Learning, (ND).

Oil And Gas How Both Affect The Economy Essays - Economy, Economics

Oil And Gas: How Both Affect The Economy The economy is affected by many factors that determine if it is strong or weak. These factors have to do with buyers consuming goods and services and at what rate they do this. Do the goods and services that are consumed by people created wealth, jobs and a better overall economy for a country. Throughout history some economies have evolved faster and stronger than others. Policies that the government places on industry, technology and the environment can all affect the prosperity of an economy. Of the factors that affect economic growth the industry of Oil and gas is one that holds a stronghold in the world's and America's economy today. When evaluating the economic growth factor of economy and specifically oil and gas on must consider the following questions: ? What relationship does the factor have with the whole economy? ? How does this factor affect economic growth ? Is the factor a cause or effect of economic growth? ? what would the economy be like if there were significant problems with this factor? ? What relation does a central bank have to this factor? I will answer each of these questions in respect to how economy is affected by oil and gas. The economy in the United States today is greatly affected by oil and gas. When there are large reserves and an increase of active drills in respect to oil, the economy seems to receive a boost. This is because prices for such things like gas and oil fall and people are able to consume more gas at a lower price. There is more supply and prices fall, therefore people save money on gas and can consume other items in the economy. People working in these industries have more job openings and more jobs filled, therefore creating a lower unemployment rate and a higher national per capita income. The need for substitutes are not there so, consumers will consume oil and gas at a growing rate. Since, people use oil and gas for so many different things like heating there homes, driving their cars, and a variety of other sources, the overall GNP for the consumer will rise. Economic growth is affected through significant fluctuations in inflation of oil and gas. If you look throughout history when there have been fluctuations in gas and oil prices you have vast fluctuations in the economy of our country. The instability of this factor has cause government regulation to come into play in times of crisis. For example during the mid-seventies we had the oil and gas shortage due to the Middle East cutting off supply to Importers of their oil. By doing this, they caused a shortage in a lot of countries creating rising oil prices and high demand. Consumers could not rely on the oil prices to be stable, therefore they consumed less of other products due to the inflation of gas prices and more of their dollar began to be spent on gas. Americans particularly started to come up with more efficient means of using and consuming gas over the past 25 years. Oil and gas is a resource that can be used up if not conserved properly. That is why OPEC was formed, as well a s organizations such as NAFTA to help regulate trade of these commodities and bring organization to a disorganized status. In addition, governments like the United States impose taxes on gas to regulated the prices in order to ward off against supplies of oil affecting the nations economy. This only works to an extent, in the early to mid-eighties one state's economy lived and died by the supply of oil. That state was Texas. When Texas's oil rigs began to dry up, their economy went into a recession. Their reliance on the oil supply as their main revenue producer caused a lot of people to lose their jobs and demand and consumption for other products fell as well. This caused a spiraling effect which caused people from all industries to lose their jobs. Texas's economy suffered and so did parts of the American economy with High inflation and high debt which caused the economy to suffer. Increased regulation and diversification of a country's

Case Study JetBlue Airways Corporation

Case Study JetBlue Airways Corporation Introduction JetBlue founder David Neeleman announced his plans for a new airline in early 1999. After acquisition of 75 Airbus A320 and allocation of slots at JFK, the airline’s maiden flight took off in early 2000 destined for Fort Lauderdale in Florida.Advertising We will write a custom report sample on Case Study: JetBlue Airways Corporation specifically for you for only $16.05 $11/page Learn More The company would later fly other routes to Tampa and Orlando, among others, in the same year. During the 2011 final year results, the company announced that it flies more than 70 states and 12 countries. Additionally, it announced that it flies into New Mexico, Puerto Rico and the Caribbean and Latin America (JetBlue 2012). The company recorded good results in the early years of its operation until 2005 when it acquired a new Brazilian jet. This slowed progress for the two consecutive years. JetBlue prides itself for providing cheap flights that offer i n-flight additions such as television, which was a first in the industry. In early 2012, the company was operating more than 700 flights in a day with a fleet of over 120 A320 Airbuses and slightly more than 50 EMBRAER 190 aircrafts (New York Times 2012). Mission, Policy and Vision JetBlue strives to offer its customers value, style, service and low costs. This is part of its policy and mission that includes offering customers hosts of other in-flight entertainment options. This propels its brand image to the customers. For example, it offers branded popcorns, a JetBlue spa among others (JetBlue 2012). As part of its policy, the company offers only one-way tickets and flies short destinations.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It has a policy of assigning all seats and having ticketless travels. Additionally, the company has documented ‘customer-protection bil l of rights’, which details a host of many options as pertains customer needs and complaints. The company’s vision is to offer safety at all times, care for its customers, propel its integrity and guarantee all customers fun and low costs (JetBlue 2012). Objectives and Strategies Founder David Neeleman had the idea that humanity had been forgotten by the available airlines. From that, he decided to bring humanity back to air travel. This formed part his innermost objective. He would do this by focusing on short travels and offering the best services and entertainment on-board. He wanted to do this while offering value for the shareholders. Hence, in the early years (2000 up to 2005), he recorded commendable results. As part of the company strategy, Airbus A320 was the main aircraft. However, the company made a strategic error in 2005 when it contracted a Brazilian aircraft manufacturer for acquisition of EMBRAER aircrafts that would carry 100 passengers (JetBlue 2012). This enabled it to travel international destinations. However, it created an operational problem at airports both in New York and in other destinations. The company strengthens its brand by offering branded products in the aircrafts. This includes foodstuff and pleasure products. As part of its strategy, the company has plans to add 35 aircrafts to its fleet every year.Advertising We will write a custom report sample on Case Study: JetBlue Airways Corporation specifically for you for only $16.05 $11/page Learn More This was hatched in 2010 by the board as part of the company’s expansion plans (New York Times 2012). The 2007 Fiasco Prior to 2007, the company had been recording excellent returns raking in millions of dollars. This was up to 2005. That year, the company obtained new jets that would carry more passengers. However, the company ignored the operational realignment that was needed to ensure continued smooth runs in airports (JetBlue 2012). Most of the airports would not offer new slots. As a result, in 2005 and 2006 the company recorded sharp declines in profits. This was largely blamed on the CEO and founder David Neeleman. JetBlue’s problems spilled over into 2007. In February 2007, the national weatherman had issued a warning to airlines regarding a possible snowstorm in the western coast. This was JetBlue’s main operating route and it was a busy season owing to the fact that it was a favorite Valentine’s destination. Consequently, the company would offer a late and inconsequential warning to customers. The airlines had severely been overbooked leading to large numbers of stranded passengers at various airports. Additionally, most of its operations had grinded to a shameful halt. The company was forced to make refunds and compensations amounting to over $30 Million. Its leadership was criticized and pilloried in mainstream media, which led to resignation of David Neeleman as CEO mid that year ( New York Times 2012). Another notable situation that JetBlue grappled with in 2007 was a sudden surge in the cost of fuel world over. In the previous five years in operations, its business model had allowed price-cuts for its passengers because of the manageable fuel costs.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, this was bound to change (JetBlue 2012). The company had to increase its average travel rates from $100 by over $10 to remain afloat. This was coupled by tightening spending habits from Americans because of the beginning of the economic crisis, which was more pronounced in 2008. Hence, the unmatched success the company had recorded would stumble in 2005, 2006 and 2007 as the company tried to grapple with the above factors (New York Times 2012). Current Situation Currently, the entry advantage the company enjoyed has been greatly reduced. During entry, majority of the airlines were making loses while it instantly enjoyed tremendous success raking in billions of profits for the first five years. However, it has had to increase its travel rates by an average of $10 which has almost stripped it of the low-fare status it had acquired (JetBlue 2012). However, the popularity it had acquired still remains the main competition point. Although it continues to spread its operations wi de through acquisition of 35 aircrafts every year and new international destinations, its profits have not changed much. Strategically, it continues to differentiate itself from other low-fare carriers such as South West Airlines, Delta and United by offering unique in-flight services. This includes comfortable chairs, entertainments systems (with live multi-channel television) and branded blue corn chips (JetBlue 2012). Recently, it has collaborated with Korean Air to allow combination of legs on a single ticket on both airlines. This will make booking seamless and hence improve operations and customer service. Other partnerships announced in 2011 include the Qatar Airways and Virgin Atlantic agreements. This shows that the company has suffered a major autonomy crisis, which may be harmful to its original brand. It indicates that management is trying hard to satisfy shareholders who constantly demand more. Lastly, it is a pointer to the hard economic times, which has greatly reduce d overall American and world spending habits. These agreements were meant to enhance more profitability and share resources for mutual benefits. JetBlue’s customer treatment is one of the best in the industry with a policy guideline called ‘customer bill of rights’ that gives customer so much leeway (JetBlue 2012). References JetBlue. (2012). Company History. Web. JetBlue. (2012). About Us: Customer Protection. Web. New York Times. (2012). JetBlue Airways Corporation. Retrieved from https://www.nytimes.com/topic/company/jetblue-airways-corporation

International Trade Innovations Essay Example | Topics and Well Written Essays - 3000 words

International Trade Innovations - Essay Example Engine of long-run economic growth. This means that a nation's economic prosperity depends in large part on its capacity for innovation, for which technological innovation is a key driver in advanced countries Empirical evidence, however, suggests that some industries are more innovative than others. Hence, it would be desirable from a public policy perspective to identify and promote sectors displaying both a high innovation rate and, in an increasingly competitive international economy, a high degree of international competitiveness (Henisz, 2000). It is frequently argued that the high-tech industry sectors, in contrast to low-tech sectors, satisfy both conditions, with the implication that public policy should be directed to enhancing the performance of high-tech sectors. As the author of a recent OECD working paper has put it, ' technology is a key factor in enhancing growth and competitiveness in business'. Furthermore, he argues that: indicators of technological characteristics. ... other sectors. If this is true, both government policy and firm strategy need to be informed by reliable indicators of technological characteristics. Again, in Hatzichronoglou's words, 'in order to analyze the impact of technology on industrial performance, it is important to be able to identify those industries and products which are most technology-intensive, through criteria allowing the construction of special internationally harmonized classifications'. This approach lift up at least two important issues. The first is whether such classifications can be meaningfully constructed given both the intractability of the concepts involved and difficulties in data collection. A second issue is the basic assumption that policy emphasis should be placed on technology-intensive industries because they have a greater impact on growth. In this paper, we argue that while it may be possible to construct indices of technological intensity that are useful for some purposes, the ones that are currently in use and proposed are of limited scope. This is a reflection of the technicalities involved in formulating and operationalising the indices, but it also reflects problems in the underlying premise, namely that technology-intensive sectors are more growth-inducing than low-tech sectors. Innovation Rate Further insight into the conditions defining high- (or low-) tech industries could be aimed by taking into account the rate of technological innovation, defined as the proportion of businesses undertaking technological innovation in a given industry. To illustrate this approach, the following typical description is useful: A high-technology industry is, loosely speaking, an industry in which the success of companies depends largely on their ability to keep up with rapid innovation

International marketing (Automobile Industry) Essay

International marketing (Automobile Industry) - Essay Example This is mainly due to the presence of varied types of innovative features within both domestic and commercial range of vehicles (Belohlavek, 2008). So, prior entering such a competitive market segment, any new organization need to analyze the requirements and demands of the customers. Only then, the new product line might position itself among other rivals of the market. Along with this, it might create a significant brand image and reputation in the market (Belohlavek, 2008). Company profile Jaguar land Rover is a popular British multinational organization operating successfully in automobile sector since 2008. It is entirely a subsidiary of Tata Group after acquiring it from Ford Motors. It is headquartered in Whitley, Coventry, of United Kingdom comprising of about 25000 employees in the year 2012. Due to the implementation of varied types of new and innovative features, the demand and craze of the product lines like land Rover, Marques and many others enhanced to a significant extent. As a result, it brand image and revenue of the organization also enhanced resulting in amplification of its net operating income by  £2.402 billion by the year 2013. And its net income also increased by  £1.215 billion by the year 2013, that proved extremely effective for the organization of Jaguar land Rover(Jaguar Land Rover Limited, 2013). Marketing Mix of Evoque Targeted At the Low End Of The Market Marketing is described as a process with the help of which the products and servi ces of an organization or brand originates, priced, promoted and finally distributed to the customers. With the help of this process, the image and demand of the products of a specific brand attains popularity and reputation in the market among others. However, the procedure of marketing becomes fruitful only with the help of effective marketing mix (Wendorth, 2009). Marketing mix is a strategy that comprises of 4P, namely product, place, price and promotion. It is with the help of all these 4P’s the popularity and popularity of the product might be analyzed in the market among others. Not only this, these 4P’s of marketing mix are also essential of a product or brand, while entering a new market or place. In order to enter the low end of the market, where the economic condition of the individual are extremely low, the marketing mix strategy of Evoque need to be developed very cautiously. So that it might surely prove effective for both the brand and the product line l eading to improvement of its image and equity among others rivals (Wendorth, 2009). Product: It is the first point of marketing mix divided into three sub parts namely: brand, innovative features, quality. Brand Image: The brand image of Evoque range of products or vehicles is extremely high in the market due to the presence of varied product lines such as land Rover, Marques and many others. It is also one of the most preferred brands due to eye-catching features of the tires like pitch design technology, centre rib blocks, M&S treads so as to present a

Contemporary Issues in International Business Assignment - 1

Contemporary Issues in International Business - Assignment Example It should be also noted that the environment in which international businesses operate is briefly explained so that the position and the challenges of global clothing industry to be fully understood. Businesses that operate globally have to face a series of issues. The willingness of investors to support global business initiatives is not standardized. In fact, Foreign Direct Investment (FDI) flows in markets worldwide present high variation, being reduced from time to time, usually because of local political or economic crises.1 FDI has become popular due to the low level of its risks, compared to other internationalization strategies. Justin explains that FDI can be described as ‘the investment in the real assets of a foreign company so that a product is produced or marketed.2During the last five years, FDI shows important downturns probably because of the recession of 2008. The specific fact is reflected in Graph 1 and Graph1a (Appendix) where the changes in FDI globally, both as inflows and outflows, are presented. The recent trends in regard to FDI globally are also presented in Graph 2 (Appendix) where the emphasis is given on the FDI inflows in developing countries. It should be noted that a firm that wishes to secure its position in the global market needs to be able to continuously improve its productivity in order to respond to global competition, which tends to favor the most powerful organizations.  In fact, due to globalization, competition has become stronger not only in the international market but also in local markets.[i] Another issue for international business is the elimination of trade barriers. In practice, it has been proved that trade barriers can significantly threaten the prospects of firms in the global market, either temporarily or permanently.   

Why people do not adhere to medical advice

Why people do not adhere to medical advice

Eating Disorders Essay -- essays research papers

Imagine a thirteen-year-old girl who weighs 60 pounds because she is starving herself. Every time she looks in the mirror, she sees herself as fat. Picture her parents watching their daughter literally disintegrating into thin air. This is the life of a family dealing with an eating disorder. Eating disorders are a major problem with the young people of today's society. While anorexia and bulimia are sociological problems plaguing the world's youth, there are also other eating disorders. This "fat phobia", or fear of being over-weight, disturbs people to the point where they are in a way, committing suicide. Eating disorders have been termed the disease of the 1980's. An eating disorder is defined as "a dangerous and intense striving to become thin (Macionis 350). Even though it has been found that "95% of people who suffer anorexia or bulimia are woman, mostly from white, relatively affluent families" (Macionis 350), "the pre-occupation and obsession with food are not limited to women" (Meadow 24). Although some men also deal with eating disorders, most research has been done on women. In 1985, 95% of women felt they were overweight, while only 25% were actually considered medically overweight (Marshall 124). By the age of thirteen approximately 53% of females are unhappy with their bodies, and by the age of eighteen approximately 78% are unhappy (Marshall 124). Are culture could be seen as a narcissist society. Narcissism is a preoccupation with one's self, a concern with how one appears to others, and with living up to an image (Meadow 127). It seems that appearance is an important factor in our everyday life. According to Michael Levine, who in 1987 said, "Our culture transmits powerful messages that, just as men can not be too rich, women can not be too thin" (Macionis 350). While all women want to look as perfect as "Barbie", for some it just isn't possible. For women, being slender is almost synonymous with being successful (Macionis 350). It is also thought that 40% of the adult US population is significantly overweight (Meadow 24). Some experts feel that eating disorders are reaching epidemic proportions and estimate the national rate to be as high as 12% of women (Meadow 24). In fact, according to the Phoenix Gazette on November 7, 1985, "... ...with an eating disorder. If you suspect that your child or anyone you know has an eating disorder you should never: tell them their crazy, blame them, gossip about them, follow them around to check their eating or purging behavior. You should also never ignore them, reject them, tell them to quit the ridiculous behavior, or feel you need to solve their problems (teenhope.com 3). Some things you should do are to listen with understanding, appreciate their openness and the risk they took to tell you, support them and be available. Two of the most important things you should do are to always give her hope, and continuously, but gently suggest counseling. Roughly two million young women suffer from the symptoms of anorexia nervosa or bulimia (Meadow 127). Eating disorders are caused by a striving to "look good". This need to "look good" is so bad that in the mid 1980's 477,000 esthetic surgeries were done, that was up 61% from 1981 (Marshall 127). Although not all is known about eating disorders, we must keep studying them, and the effect society has on causing these problems, so we can someday be able to control and prevent these diseases.

Est 310.2.1-05 (Company Q)

EST1 – Ethical Situations in Business A small local grocery stores disadvantages in a metropolitan areas EST1 Task 1 Being a small, local grocery store chain in a major metropolitan area does not come without its challenges. National and regional chains are frequently forcing small and locally owned stores to close their doors.For this reason, as well as the huge obligations to the social responsibilities required by their communities and customers alike pushes both the small business owner as well as the larger corporations to be able to adjust their organizations goals and objectives to balance not only their goal to be profit driven but to also be socially and ethically perceptive with the way they conduct business and operate their stores. Recently Company Q has chosen to close two store locations that operated in areas where crime rates were statistically higher within the city.The store closures are being driven by consistent losses the stores experienced year over year. If the stores have consistently lost money year over year, we need to analyze the reasons as to why. To take the social responsible approach at analyzing this question; we would first need to understand our customer demographic for each of the geographical locations. For example, if one of our stores is located in a highly populated Hispanic neighborhood and we are promoting Ethnic Asian foods, we could not expect these foods to sell at the same rate as we would handmade corn tortillas.Taking an ethical and cultural marketing approach to sell foods that are Hispanic-centric strongly supports the business and ethical approach that would be needed for our store to successfully show a profit. When we stop to understand our customer demographics and their communities in which they live, we then can recognize what is needed for our business to prosper within the community. After many years of customer requests Company Q, began offering a limited selection of health conscience and organi c products in their stores.Offering organic and environmentally friendly products in response to our customers’ requests is a large step in forming a social contract with our customers instead of merely offering then what we feel they need. Soliciting feedback from our customers provides us with the means to understand what they want and what they need. Offering a high end products to our customers that neither have the financial ability to afford the high costs that accompany high end products, nor do they have the desire to purchase these products to help Company Q’s bottom line.In fact it will actually drive our results in the opposite direction. Our product choices must be targets to the consumer within our communities. Ethnic foods must be customary to the neighborhoods in which they are being offered. The marketing of our stores in cultural or racially specific communities must be stocked with the products that meet the needs of our customers in those communities . It takes very minimal effort to understand our customers, but that minimal effort makes the difference between a store being successful or failing.There are multiple sources that can be used to help us understand our customer’s cultural and social desires. To gain a simple understanding of the cultural needs for a Hispanic – centric neighborhood can begin with a simple Google search on Hispanic Market Research. For example when preforming the following Google search we learned. â€Å"Market Research Hispanics† â€Å"According to the U. S. Census Bureau, the terms Hispanic (and Latino) refer to people â€Å"whose origins are from Spain, the Spanish-speaking countries of Central or South America, the Caribbean, or those identifying themselves generally as Spanish, Spanish-American, etc.Origin can be viewed as ancestry, nationality, or country of birth of the person or person’s parents or ancestors prior to their arrival in the United States. † His panics can be of any race. There are more than 48 million Hispanics in the United States. Latinos now account for 16% of the American population. The 32 million Latinos of Mexican origin account for around 66% of the Hispanic population. Hispanics accounted for more than half of all of the growth in the U. S. population that occurred between 2000 and 2009.Latinos also are expected to be responsible for more than half of the growth in the U. S. population between 2010 and 2015. With an estimated buying power of $616 billion, Latinos of Mexican heritage represent the single most influential segment of the Hispanic market. Mexicans in the United States account for 59% of all Hispanic buying power. On a per capita basis, however, Cubans are the most affluent of the major Hispanic population segments. Their per capita buying power is substantially higher than that of Mexicans ($32,724 vs. $19, 426).The vast majority (92%) of Hispanics under 18 were born in the United States as were about 47% of those 18 and over. Mexicans are most likely to be U. S. -born. More education leads to higher-paying jobs and increasing affluence among high-acculturation Latinos. High-acculturation Hispanics are more likely than their low-acculturation counterparts to work as managers and professionals (19% vs. 6%). They are twice as likely to have a household income of $75,000 or more (37% vs. 19%) and are much more likely to own their home (62% vs. 40%) (Census Bureau, 2012 www. marketresearch. om ). † Preforming a simple marketing search on the Hispanic cultural give us insight as to how we can begin to market and set ourselves apart in the marketplace. How we can currently target and begin to build a marketing strategy that will ensure the future growth and the economic sustainability of our stores within a Hispanic – centric neighborhood. Currently Company Q operates under the policy of disposing of day-old products, this a perfect example where our management team is mi ssing out on a great public relations and corporate social responsibility opportunity.When approach by the area’s food bank to donate day-old products that would otherwise been thrown away, our management team declined. Management being more focused on the possible loss of revenue due to the potential increase in fraud and stealing that could be done its employees who could claim that that they were donating the food. One thing that we need to understand it the actual cost associated with and or the actual / perceived benefits. Our company will write –off any product that needs to be disposed of due to the shelf life expiration date.The products are disposed if in a dumpster and therefore currently ends the usefulness of the product from the company’s perspective. If we are paying for the products by weight or volume, we will incur a greater disposal rates from the waste removal company for the disposal of those unsellable products instead of donating them to a local food bank. This concern of a possible increase in expenses does not begin to look at the tax benefits that could be received by the donating of the product to a local food bank as well as other possible economic impacts that this policy can have on the economy of our community.Another concern that we need to be aware of is the impact that our policy to throw away on day-old products will have on employees moral. If we’ve communicated to our employees that we will not be socially contentious to our local communities, then what is the message that we are delivering to our employees since they are part of our communities. How will they relate that to how valued they feel as an employee for Company Q? In our technology and media driven society it would e foolish not to except a socially aware employee or customer to film the disposal of the food that we may have not been able to sell, but it could easily be donated to our local food banks to help those in need. The potentia l of the negative publicity and feedback from such an event would be devastating to a small chain stores such as ours. The above mention concerns addressed not only some of the potential financial impacts but also the possible social capital losses that we could face in our current position.Thankfully, we do not need to pay out much financially or in employee efforts to make a substantial difference in our stores and neighborhood communities. One delivery van can be used at the end of each day to deliver the products that would have otherwise been thrown away to our local food bank. The food can be unloaded by the food bank staff while the food bank manager shares with the Manager or Supervisor of our company the impacts that this donation will have on the community. This same information can be taken back and share with the store employees.The minimal time spent delivering and unloading the products daily at the local food banks in a minor change in the daily operations for the sto re, but will have an overall impact to the community that will consistently strengthen our relationship within in the local communities, our relationships with our employees as well as enhancing our brand across our chain of stores. References * Census Bureau (2012). Hispanic Market: market research reports. Marketresearch. com. Retrieved from http://www. marketresearch. com/Marketing-Market-Research-c70/Demographics-c81/Hispanic-Market-c1692/

The Role of Critical Thinking in Business Essays

The Role of Critical Thinking in Business Essays The Role of Critical Thinking in Business Essay The Role of Critical Thinking in Business Essay Essay Topic: Critical Thinking Management could have used critical thinking and adjust the personnel to fill in the position for the missing personnel to cover down on the events. Management ignored the requirement for the events and told his counterpart that they will have to cover down on the event, even though he fell short in analyzing the up-coming situation that required at least four personnel. Although his actions showed that, he did not care and blamed someone else for the shortness of personnel. If management had used reasoning and critical thinking, he could have covered down on the tuition to avoid the situation noticed of his ability to manage personnel. The use of critical thinking and analyzing the situation will give the individual better results to the outcome of any problem that arise. Definition Free will is the power to make choices freely without any constraints or compulsions. Free will is a voluntary decision and an independent choice. It is the capacity to respond in ways that oppose even the strongest influences (Ruggeri, 2012). People possess free will. This is the reason why peoples decisions are unpredictable. Free will helps a person form thoughts. No matter the pressure or force placed on a person, the person will act on his or her own free will when making decisions. Truth is the reality of the matter, as distinguished from what people wish so, believes to be son, or assert to be so (Ruggeri, 2012). Truth is a fact. It does not change, only our knowledge change. Forming thoughts based on truth discards any doubt and places the evidence on the subject. Knowledge is what understood and known to be true. Thoughts formed through knowledge obtained through experience, observation, and report from others. Opinions are %intensely personal (Ruggeri, 2012). It is a personal way to express ones judgment Thoughts formed through opinions are mostly personal perceptions of how they interpret or believe the idea is (Ruggeri, 2012). Hindrances The three hindrances to the critical think process are the mine-is-better hub resistance to change, and conformity. Mine-is-better habit is the habit that hinders thinking through preferring own ideas for no other reasons that the are yours. The concept of handling situations that arise will highlight this tag f mind set. This concept or idea slows down the thought process of the group from excelling. Management normally takes the easy way out, but waits for the situation to fail before he places the right person or adjust his mind set for the best results. Resistance Resistance to change is the tendency to reject new ideas and new way: of seeing or doing without examining them fairly. The normal reason why w reject change in my line of work is the older ways worked and produced go results. A good example is using computers to record and track information UT we try not to understand the process of how Microsoft applications Word to generate faster results. The denial of change slows down growth and progress of technology adapting to society advancements. The best way to overcome resistance is sit back and analyze the situation by using the decision-making process to achieve the best outcome. Conformity Conformity is thinking the way others from the group believe to avoid being different. This process destroys an individuals idea for a person trying to grow. You normally will see situation like this when it involves a superior ND the fear of looking mentally challenged around your leaders and peers. The best counter-act this situation is present facts or evidence that support: your comments. Advertising Messages Red bull drink advertisements, both on radio and in television, involve selling more than just the drink, but wings that enable a person to fly. It taps into TFH human psyche and tries to sell the drink linking it to a higher power, masculinity and energy. Red bull advertisement usually tries to appeal to HTH other senses.

Social Profile Reports Highlight Metrics That Matter - CoSchedule

Social Profile Reports Highlight Metrics That Matter Knowledge is power. And without data, there’s no way to make critical updates to your overall marketing strategy. especially when it comes to social media strategy. And with random GIFs from friends†¦ Awkward baby photos from your mom†¦ And cat memes filling up your feeds†¦ It’s tougher than ever for marketers to stand out! Let alone know if those messages are reaching the right audience!? Which is why we’re excited to announce ’s newest addition to analytics Social Profile Reports! Highlight metrics that matter with Social Profile Reports in @:With Social Profile Reports, you can Access top social profile reports from one dashboard. Stop downloading reports from individual platforms (or multiple third-party tools). Quickly view important social KPIs for Facebook, Twitter, Instagram, LinkedIn and Pinterest right inside . Refine your social strategy with actionable insight. Track your social performance so you know what’s working (and what isn’t). Use real-time data to make updates to your social strategy, so you can continue to drive results. Connect with your audience + create posts that stand out. Track engagement stats and stop guessing at what will (or will not) resonate with your followers. Utilize your social profile reports to identify top content AND start creating posts you know your audience will love. Get social profile reports delivered right to your inbox with scheduled reports. Create and schedule easy-to-understand reports to your team + stakeholders on a weekly or monthly basis. Giving everyone a pulse on your Facebook, Twitter, Instagram, LinkedIn and Pinterest performance. Understand and take control of the metrics that matter with Social Profile Reports. What are you waiting for? Understand and take control of the metrics that matter with Social Profile ReportsAccess Top Social Profile Reports From One Dashboard Stop downloading reports from individual platforms (or multiple third-party tools). Quickly view important social KPIs for Facebook, Twitter, Instagram, LinkedIn and Pinterest right inside . Select which profile report you want to view from the dashboard and Ta-da! You’ve got instant access to performance data for Facebook, Twitter, Instagram, LinkedIn or Pinterest in just one click. Have multiple Twitter accounts? Or Facebook pages? You can quickly pull account specific data by selecting a profile from the dropdown menu at the top of each profile report. Set your desired date range to track page analytics on a weekly, monthly, quarterly or annual basis. With Social Profile Reports, you now have an active pulse on how your social media channels are performing. Access reports anytime to help identify trends, dips, or peaks in channel performance. So you can continually focus on improving your social strategy Like the productive genius you are. Automate #social #media #analytics like the productive genius you are.Refine Your Social Strategy With Actionable Insight With Social Profile Reports, you can track your social marketing efforts so you know what’s working (and what isn’t). And use real-time data to make updates to your strategy, so you can continue to drive results. Because when it comes to social media strategy†¦. It gets overwhelming to think through all the important details. Are you posting enough on each network? Are you sharing at the right time of the day? Are you posting important messages on the right day of the week? Social Profile Reports can empower you with actionable insight AND equip you with the right stats to make critical decisions. Get an accurate gauge on your posting frequency and view†¦ How many posts you’ve published during the set time period. The average # of posts you send per day. Which day of the week you send the majority of your messages. Get access to a more in-depth breakdown of which days and times you’re publishing (including which messages were sent from ReQueue vs. scheduled). Use this info to determine if you have any imbalances in posting frequency and reveal any opportunities to post more often or rearrange your scheduled content to fill in open days and times on your calendar. Then take it one step further And uncover the Best Day To Post  and Best Time To Post  based on your individual social profile reports. When you have important social content to share, you can confidently publish on the ideal day and time to connect with your most engaged followers. Scheduling a bunch of posts for a campaign? Identify trends in high engagement across time of day AND day of the week. Scheduling a bunch of posts for a campaign? Identify trends in high engagement across time of dayAnd post when your most engaged followers are active online. But still†¦ You may find yourself wondering if you’re posting enough†¦ Fill in the gaps on your calendar and intelligently automate your social strategy with ReQueue. Check out your ReQueue Summary to see how many gaps are in your calendar for your current social network. Add more evergreen content to your ReQueue groups and update your ReQueue settings to automatically post when you have lulls in your calendar. Giving you more opportunities to reach your audience.

Relationship between Theory and Research Essay Example | Topics and Well Written Essays - 1250 words

Relationship between Theory and Research - Essay Example Descriptive theories are the most common theories. They classify or describe characteristics or dimensions of an individual, group, situation, or event by summarizing similarities found in discrete observations. Descriptive theories mostly required when remarkably little about the phenomenon under discussion (Ellis and Yair, 2008). Descriptive theory described into two categories, that is, classification and naming. A classification theory is elaborate in that it defines how the characteristics or dimensions of a given phenomenon interrelated structurally. Naming theories describe the characteristics or dimensions of some phenomenon. The dimensions may be exclusive, overlapping, mutually exclusive or sequential. A classification theory can be mostly referred to as taxonomies or typologies. A descriptive theory is tested and generated by descriptive research. This research usually referred to as explanatory research. Explanatory research specifically directed towards knowing the existing characteristics of the real world relative to the question being researching upon. A descriptive may or may not use an empirical method. Non empirical methods include historic and philosophic inquiries. Philosophic inquiries classify and describe phenomena through critical discussion. Moreover, historical research directed towards the description of phenomena that occurred at an earlier time (Harlow, 2011). A descriptive study employing the empirical method involves observation of a phenomenon in its natural setting. Data gathered by a participant or a non participant observation, as well as by structured interview schedule, questionnaires or by open ended. The raw data gathered in a descriptive study may be quantitative or qualitative. Quantitative data usually analyzed by various parametric or non parametric measures of central tendency and variability. Qualitative data may be analyzed by a means of content analysis. This technique sorts data into a priori category or into a category that emerge during the analysis (Kerlinger, & Lee, 2000). Empirical- descriptive research involves surveys, ethnographies, case studies and phenomenological studies. A case study is a systematic and intensive investigation of many factors for a group, a community or a small number of individuals. Surveys yield accurate and factual descriptions of an intact phenomenon. Surveys use structured instruments fo r collecting data although open ended questions may be included in the instrument (Harlow, 2011). The method of grounded theory yields a description of social situations and processes in those social situations. Every piece of data constantly compares with every other piece in order to discover the dominant social processes that characterize the phenomenon under study. Ethnography yields a theory of cultural behavior for a

The middle east and the cold war Essay Example | Topics and Well Written Essays - 500 words

The middle east and the cold war - Essay Example The Middle East, owing to its strategic geographical location and abundant energy resources, particularly oil reserves, played a crucial role even during World War II. Despite the imperialistic presence of Britain in the Middle East at the time of the Cold War, the United States also wanted to establish its superpower status in the Middle East (Khalidi). Following the decline of British and French political forces in the Middle East in the years after the World War II and beginning from the 1950s, the two superpowers namely the Soviet Union and America sought to establish their authority in the region. The United States through the Truman Doctrine protested the Soviet and communist influence in the Middle Eastern regions of Greece and Turkey and volunteered to help restrict Soviet actions in the regions. This was soon followed by other doctrines such as the Eisenhower Doctrine that focused on the conflicts between the Arab’s and Israeli’s and the Nixon Doctrine which re sulted in the Persian Gulf policy that ensured regional stability in the Gulf following threats from the Soviet Union. During the Carter Administration, the President wanted to end the Arab-Israeli conflict and sought the help of the Soviet Union to play a constructive role in the process. The cooperation with the Soviet Union was one of the highpoints of the Carter administration which also included the joint issue of a statement that stressed the need for a permanent settlement between the Arab’s and Israeli’s. It also called upon a reconvention of the Geneva conference (Reich and Gotowicki). Following the undertaking of the Sadat initiative by the American government to resolve the Arab-Israel conflict, the Carter administration turned its focus on the Gulf region which by then has witnessed several events such as the Iranian revolution, issue of American hostages and the invasion of the Afghanistan by the Soviet. These events raised concerns about the true

Warwickshire Cricket Club Assignment Example | Topics and Well Written Essays - 1500 words

Warwickshire Cricket Club - Assignment Example This meeting resulted in the formal establishment of the present Warwickshire County Cricket Club for the most significant reason that Birmingham cricket was growing apace. The Warwickshire County Cricket Club is amongst the eighteen major county clubs which form the English domestic cricket structure corresponding to the historic county of Warwickshire. It has a limited-overs team called as the Warwickshire Bears, and their kit-colors are blue and gold. It is resident in Edgbaston Cricket Ground in south Birmingham, which consistently is responsible for hosting Test and One Day International matches. In the early on, Warwickshire made use of the information from a range of databases to mass mail fans regarding the upcoming matches, news and offers. Many a times, there occurred duplication of the information or missing of the data. With such an inaccurate hold on the data, it was quite intricate for them to assemble market intelligence, and obtain a lucid demographic of their fan-base because each of the department would hold a distinct profile. As a result, the evaluation of true success of a marketing campaign was challenging enough to attain. The teams faced enormous problems in the IT, ticketing, sales, finance and marketing departments in order to efficaciously utilize the vast amount of lore stored in these databases. The formation of tailored-lists and attendee profiles was another time-depleting and cumbersome process. Jonathan Cockcroft who was the Marketing Manager at Warwickshire County Cricket Clu

Marketing Mix Apple Essay Example for Free

Marketing Mix Apple Essay In the economy, the marketing has an important position which decides almost the success of the company or the brand. Most of well-known brands in the world also have a good marketing plan; Apple is the best example for having excellent marketing strategies. In this essay, the marketing mix strategy of Apple will be discussed to understand how Apple makes their high value in more details. The first thing to take account into marketing mix strategy is the product. As already known, Apple is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sell consumer electronics, computer sofware, and personal computers. Apple provides the customer a wide range of product that covers many field of technology. For instance, the most special invention of Apple is Apple Macintosh, they have many kinds of Mac with many different size and options of configuration. Moreover, IPod was known as the first mp3 player of the world. It is not only the mp3 player but also the symbol of music fashion. Until now, IPod still affects gradually to market of mp3 players. In addition, in the last five years, Apple has created new-brand market for smartphone with their special product – IPHONE. From IPhone 2G, 3G, 3Gs, 4G, 4Gs to 5G, IPhone always make a big wave to the technology world. That proves products of Apple always have strong range to the technological market. What is more, another invention of Apple that also makes a new move of technology is IPAD. It leads for a new century of tablet. Now IPad may be known as the best tablet in many customers’ s mind. Beside that, Apple gives their customer many other products such as iTunes, accessories, and service. Second, price also is important part of marketing mix strategy. The price of all products of Apple is now low compared to their competitor’s product’s price but there is a reason for this issue. Apple is the premium brand that does not compete on price. They may dominate the market even though their price may be quite high in some countries. Generally, Apple is proud that their products is union between technology and liberal arts so they not just sell products, they sell art. IPhone, Ipad, and IPod also are symbol of fashion. In conclusion, the price of Apple’s product is made for their customer’s value. The next is place. Apple’s headquater is located at Infinite Loop, Curpetino, California. They have over 200 retails around the world. Major cities have at least three big stores, more important, the customer not only purchase products but only can test them, receive supported imformation, and they may not buy products if they do not want. This is the key of success of Apple to satisfy their customer. Finally, promotion create difference of Apple’s marketing mix strategy. Apple just use launching new product to promote their products with their great ability of presentation of Apple CEO – Steve Jobs. Moreover, Apple does not join CES exhibition or any advertising. In addition, Apple made a big unchangeable symbol in customer, therefore, the customer always compare their product to their competitors’s prodcuts. It is indirect to promote for Apple. Beside that, the online Apple store offers free ship for the orders over $50, iTunes gift card, and special discount for refunished products. In conclusion, marketing mix strategy creates the brand of Apple. There is a wide range of product such as Iphone, Ipad, Ipod, and Mac with suiable price for their prenium brand. They have big network of great retail and unique promotion. Reference: www.wikipedia.com www.marketingteacher.com

GPS-GSM based Rail Signaling and Tracking System

GPS-GSM based Rail Signaling and Tracking System Abstract: In this paper, we propose a system for monitoring, tracking, and automating the trains. In contrast to the existing methods, we employ a global position system (GPS) and Global System for Mobile communication (GSM). The messages are sent and each train is individually tracked. We utilize signaling techniques like GPS and GSM, which provide information to the loco pilot proactively. The proposed system has advantages in terms of communication range and accuracy with respect to wi-fi based rail tracking method. The work has potential applications in bad weather and emergency situations like collision. Keywords: Train Tracking, Collision Detection, Collision Avoidance, GPS, GSM, Railway Signaling. I. INTRODUCTION Railway tracking in the countries like United States, Russia, China, and India assumes significant attention. The railways traverse the length and breadth of the country and carry over billions of passengers and million tons of freight daily. In recent years, a hectic problem around the world is regarding traffic densities. This is not uncommon in railway sectors either. We often hear about the word train collision and its huge impact on precious human life and time. With great passion for this issue, the paper proposes the solution for this grave problem. Especially if we consider the case of Indian railway, most of the train tracking is based on manual entry from stations. The railway is always looking for the specific tracking methodologies, which will provide prior state of the train before arriving to the station. The GPS-GSM tracking system overcomes many problems like multiple aspect color light signaling, relay interlocking, and various kinds of block working, point operation and train tracking. The proposed system is applicable for reducing the damages to a greater extent and it is helpful to both railway system and loco pilot. Uvaraja et al. presents advanced pre-warning system (Railways). The proposed system is an upgrade of the existing train protection warning system (TPWS) and Anti-collision device (ACD) systems. The system makes use of radio frequency identification (RFID), FLIR cameras and other embedded systems [3]. Immanuel et al. proposes real time wireless based train tracking, track identification and collision avoidance system for railway sectors [4]. Shaik et al. presents rail tracking system (RTS). For transmission and receiving of the information, GPS is utilized. A message exchange link is given between rail tracking system and control room based on the GPS. The location of the train is tracked using GSM technology herein [7, 8]. K. Vidyasagar et al. proposes signaling based system that utilizes radio frequency and infrared technology for train tracking. This paper utilizes a switching logic methodology, technique to meet the issues of the train tracking method. This work also focuses to map the train on the display screen [6]. The above systems have constraints in real time; most of these constraints can be overcome in the proposed GPS-GSM based technique. The objective of this paper is to monitor, track and automate trains based on GPS-GSM techniques. The subsequent section of this paper is organized as follows: In Section II, we describe the GPS-GSM modules used for tracking purposes. Section III discusses the performance evaluation of the GPS-GSM module for tracking of the train. Section IV concludes the paper and discusses the potential future work. II. GPS-GSM MODULES FOR TRACKING AND SIGNALING The proposed system consists of two parts, tracking and signaling. Both tracking and signaling are carried out with the help of GPS and GSM modules. A. RAILWAY TRACKING USING GPS-GSM TECHNIQUE Our proposed method for tracking and signaling relies greatly on the wireless communication. It uses GPS and GSM for the communication between trains and operation centres. When each train gets their own module, it connects using GPS to obtain their position. The module which is mounted on the train sends the position and train details using GSM technology proactively. This data is received by a central sever, which in turn sends this data to the trains on that track and operation centers. Hence, within the required distance, if any train is traversing in a same track can read this data and can calculate the distance the two trains. Therefore, based on the distance between two trains, the various alarm levels are raised, when the distance is less than predefined threshold. Then, the proposed system (Train mounted Module) starts warning the driver to avoid the collision occurrence. The proposed system responds quickly and avoids the train collisions. The Figure 1 illustrates the flow chart of the GSM-GPS based rail tracking system. The distance between the trains can be calculated using latitude and longitude provided by the GPS module. Haversine formula can be used for this calculation and given in terms of inverse tangent formula to obtain the great circle distance between two locations. The formula for calculation of distance using GPS coordinate s is . Where  signaling terminologies: red signifies stop instantly before entering the next track section occupied by an ahead train; yellow shows move ahead with reasonable speed (45 km/h) as far as the signal. Green signal illustrates that the subsequent track is not occupied and the train may enter that particular section at the maximum possible speed. In heavily rush tracks; two other signal terminologies are also utilized. Two yellow lights show the restricted speed, and one yellow and one green light show the reduced speed. The working of our system is illustrated with an example of two trains A and B. Suppose there are two trains A and B on the same track, As the GPS co-ordinates of the signal post are fixed, we directly encode those positions in the module so that when the train A which is ahead of the train B crosses the signal position and signal is changed to red, the signal which is changed is directly fed into the train B using GSM module and we can show the current signal of the signal post on a screen in the locomotive. In this way it is helpful for loco pilots to observe the signal during bad weather and low visibility conditions. III. PERFORMANCE EVALUATION In this section, experimental setup, hardware details, results and their analysis are provided. A. Experimental Setup Main module used in this work is SIM 908 Module, which has GPS, GSM and GPRS combined and Arduino UNO board. Arduino UNO is a microcontroller board based on ATmega328 as shown in Figure 3. It has 14 digital input, output pins and 16 Analog pins. It can be communicated to the computer via USB cable. All sensors and communicating devices are connected using microcontroller. SIM908 is integrated with a GSM-GPRS technique that is of high performance and a GPS engine as shown in Figure 4. The GSM-GPRS technique is a quad-band module that works on different frequencies like EGSM 900MHz, PCS 1900MHz, DCS 1800MHz, and GSM 850MHz. SIM908 utilizes GPRS multi-slot class 10 and class 8 and CS-1 to CS-4 coding schemes are employed herein. The experimental setup is shown in Figure 5. Figure  trains are subsequently calculated using GPS coordinates and warning system as shown in Figure 6, 7 and 8. Signaling of the train is also achieved successfully. Real time results of GPS coordinates on the map are shown in Figure 9 which shows the effectiveness of the proposed system. IV. CONCLUSION AND FUTURE WORK The proposed system provides the promising and reliable output. The tracking system using GPS and GSM modules may enable the rail department to safeguard the human life from accidents. The position and the current status of the signal in the signal post are directly transmitted to the train and can be displayed on the screen. In future this work may be extended for automation and driver-less train using GPS, GSM and GPRS techniques. Real time data of moving trains like speed and current location may be tracked and monitored at the control station. Such real-time information can be utilized for system upgrade so as to avert accidents due to natural calamities such as landslide and cyclone. An additional geographic sensor and interface with geographic information system may be required for the same. Furthermore the analysis of such data is bound to provide us with much deeper insight as to why such accidents take place. Learning from such an analysis can be applied to the system, further improving it over time as their data is collected and studied. REFERENCES [1]. N. V. Chawale, P. J. Kadam, S. N. Khodke, P. L. Thakre P.S. Borkhade, K. A. Dhobale ZigBee and RFID Based Train Tracking System International Journal of Thesis Projects and Dissertations, Vol. 2, Issue 2, PP (1-3), April June 2014. [2]. G. K. Dwivedy performance of new technologies in signalling systems on indian railwaysIRSE, 2012. [3]. S. Uvaraja and R. V. Prashanth Advanced Pre-Warning System (Railways) International Journal of Engineering and Technology, Vol. 4, No. 2, April 2012. [4]. R.I. Rajkumar, P. E. Sankaranarayanan, and G.Sundari Real Time Wireless based Train Tracking, Track Identification and Collision avoidance System for Railway Sectors International Journal of Advanced Research in Computer Engineering Technology (IJARCET) Volume 3, Issue 6, June 2014. [5]. T. Takashige Railway technology today 8 signaling systems for safe railway transport japan railway and transport system 1999. [6]. K.vidyasagar, P.S. babu,R.R.Prasad, Train Tracking and the signaling system using IR and RF technology International Journal of Computer Applications (0975 8887) Volume 119 No.23, June 2015. [7]. R. Takagi Synchronisation control of trains on the railway track controlled by the moving block signalling system Vol. 2, Issue 3, pp.130-138, September 2012. [8]. Q. Gu , T. Tang and F. Ma Energy-Efficient Train Tracking Operation Based on Multiple Optimization Models IEEE Transactions on Intelligent Transportation Systems, Vol. 17, Issue 3, pp. 882 892, March 2016

Mecca Cola :: essays research papers

MECCA-COLA: A MESSAGE IN A BOTTLE There is no denying that Mecca-Cola is a political product. Commercially, it’s capitalizing on the growing anti-American sentiment. The interesting part, which probably no one has ever done before, is the fact that the founder is making a political statement as well as embracing others with the same attitude through a consumer product. At some level it looks ironic that an anti-American movement takes form in the very byproduct of American culture; however, this is also saying that not all about America is bad. It’s not the culture that is being fought, but rather the politics. And Mecca-Cola fights by trying to provide conscience to its consumers, to provide meaning in consumerism (â€Å"buvez engagà ©Ã¢â‚¬ ). Mecca-Cola was born as a reaction to the anti-American sentiments, and it primarily appeals to consumers who support American brands boycott campaign. Entry consumers are primarily Muslims, with the product first being distributed in â€Å"small ethnic shops in Muslim areas†. While Mecca-Cola may continue to appeal to Muslim consumers, its policy to give profits for charity may appeal to other â€Å"engaged consumers†. By positioning itself as the non-American alternative of a cola, Mecca-Cola directly challenged Coca-Cola and Pepsi as the â€Å"American products†. However, as in Mathlouthi idealism, Mecca-Cola will keep the focus on providing an alternative cola drinks, not directly challenge those big players as competitors. Now that Mecca-Cola has successfully initiated a new segment of â€Å"alternative cola†, its real competitors are the other alternative cola that position themselves as a product for Muslims while also offering corporate social responsibility like Mecca Cola. Among the major competitors are ZamZam Cola, Qibla-Cola, Muslim Up and Arab Cola. The launch of Mecca-Cola was a success, perhaps because it is providing a fresh alternative to common consumerism, while using political and social charity leveraging advantages. Nevertheless, Mecca-Cola is vulnerable to competition (specific target base, low entry barrier for me-too products), and its positioning appeal may wear out if world politics change. Mecca-Cola could be a sustainable business if it emphasizes on universal values that appeal to a broader, sustainable consumer base, rather than just another Anti-America alternative product.   Ã‚  Ã‚  Ã‚  Ã‚   Mathlouthi and Mecca Cola Taufik Mathlouthi is a Muslim, Tunisian-born French entrepreneur. His exceptional entrepreneurship mindset, along with his involvement in social issues and a sense of pride for his origins, forms the right chemistry that led to the birth of Mecca Cola. Mathlouthi is by nature an involved and exploring individual.

What different views of the Duke are presented in acts 1-3?

Written in the early 17th century, ‘Measure for Measure' was one of the many plays that Shakespeare wrote to entertain his King, which at the time was James I. Shakespeare used this play to present his own views of the King, and his ideals of a King through his presentation of the Duke Vincentio. A more complex character than first believed, Shakespeare transforms the Duke throughout the play. As the Duke set out on a quest to not only escape the pressures of his role, but to learn from his experiences and find himself. The Duke is the first person to speak; this is one of Shakespeare's common techniques to indicate who he deems most important in the play. Even if it appears that the story evolves around the character of Angelo, under the surface it is evident that the Duke is the catalyst behind it all. At the start of the play we see that the Duke is a man with general morals, complimenting the people under him. This is Shakespeare showing us from the start that he wishes the Duke to be seen as a good man. In the first scene we learn that for the head of a city he does not enjoy being in the public eye, â€Å"I love the people, but do not like to stage me to their eyes†. This quote also shows us that he is an honourable and caring Duke as he loves his people, but he doesn't have the confidence to assert his authority. In the beginning of the play the view of the Duke is formulated to be that he is nice but a little spineless; allowing his streets to be filled with sin, â€Å"bawds†, â€Å"thief's†. To re-enforce the opinion that Duke is honourable, Shakespeare makes the Duke accept fault for the state that the town is in, â€Å"'twas my fault to give the people scope†, although he still doesn't do anything about it. When the Duke is talking to Pompey in act three scene two, we see a different character emerging. From his ‘real life' experience he appears to have gathered confidence and is beginning to show signs of authority, he calls Pompey a â€Å"wicked bawd† to tell him how disappointed he was with him. However these new found urges have to be suppressed as he is under the guise of the Friar, so he uses religious references to voice his feelings instead, † if the devil have given thee proofs for sin†¦Ã¢â‚¬ . Shakespeare uses verse here to emphasise the seriousness as it is more rhythmic and emphasised by the stresses in the line due to iambic pentameter. By the end of act three, the Duke is almost ready to take the reigns back of Angelo, as he has reached a point where he knows what a leader should be, and has gathered the knowledge and confidence to assert himself; â€Å"He who the sword of heaven will bear should be as holy as severe†. In Shakespeare's time, Kings were the closest thing to Gods and therefore had to be perfect role models. Here the Duke is saying that they should be perfectly balanced; as good and moral as they are strict. However the Duke shows a darker side of him, perhaps the slight edge of coldness needed to rule successfully, but nevertheless the Duke creates his own amusement whilst under the guise of the Friar to control the characters to carry out his plan. Although this was done to benefit his people, as he protected the almost innocent and also teach the guilty a lesson. Shakespeare deliberately manipulates the audience's opinion o the Duke throughout the play as the character himself changes drastically from start to finish. Firstly we see his understudies having great respect for him, â€Å"always obedient to your grace's will†. However in act three it becomes clear to the audience that the townspeople only like him because they are allowed to do as they please. The character of Lucio personifies the feelings of the townspeople when he tells the Duke himself, (disguised as the friar) that he doesn't doubt the intelligence or honour of the Duke, calling him â€Å"wise†; although also referring to him as, â€Å"Avery superficial, ignorant, unweighing fellow†. Thus clarifying that the townspeople don't know the Duke and moreover that the Duke doesn't know them, â€Å"ignorant†. There is debate however that Lucio is aware that is the Duke and is deliberately making use of this to voice his true opinions of him, or perhaps merely for his own amusement as Lucio is a joker type character. However it could be countered by saying that this is too intelligent for Lucio and this is simply a comedic scene as Lucio is ‘putting his foot in his mouth'. Shakespeare makes the Duke speak in verse here, serving multiple purposes; firstly because it is more relaxed as the scene is a comedy. Secondly because it is a scene to move the story of the play on and verse would take to long to do this. We also gather the character of Escalus' opinion of the Duke whilst he is still disguised, although it is great contrast to Lucio's. The character of Escalus appears as the wise old advocate, pointing out straight away one of the key themes of the entire play and also one of the main reasons that the Duke went into hiding; â€Å"above all other strifes contended especially to know himself†. It is also debated that Escalus was aware of the disguise and knew exactly what he was doing, yet in this case it is more likely to be the case, as Escalus is the ‘right-hand-man'. This theory is reinforced by the fact that Escalus then compliments the Duke, knowing that revealing the fact that the Duke's inner most fears are visible to someone else, he provides a comforter, â€Å"Rather rejoicing to see another merry, than merry at anything which professed to make him rejoice†. Meaning that the Duke would rather see others happy than be happy himself. I feel that the true opinion of the Duke lies somewhere in between Lucio's and Escalus' views, as he was ignorant of the townspeople, however he is wise and very caring, shown in how he deals with Angelo at the end of the play.

Finding Forester †Written by Mike Rich

Finding Forester – Written by Mike Rich Free Online Research Papers Finding Forrester is a remarkable film written by Mike Rich. He portrays how completely different people can come together to help each other and in the end become like family. The plot of this movie has some important moral teachings. â€Å"Finding Forrest† is a very special story that tells people that anyone can be a part of your family if you open yourself to others. â€Å"Finding Forrester† opens with a sixteen year old African American boy, Jamal Wallace, waking from his sleep in his bed surrounded by stacks of books, to go play basketball with his friends. While playing basketball they begin to talk about an old man, William Forrester, that lives on the top floor of the building across from the schoolyard and regularly notice him watching them from his window, but they never see his face. One day after school, Jamal’s friends challenge him to sneak into the mysterious man’s apartment and take something. He accepts the challenge and sneaks in through the window of the apartment later that night. Jamal looks around the apartment for something to take to show his friends, while looking around, Jamal set his backpack down and he became mesmerized by all the books that were in the apartment. But his fascination was ended when Forrester yelled at Jamal, scaring the hell out of him and causing him to flee the apartment without hi s backpack. The next day Jamal approaches a man, who delivers supplies to Forrester in the apartment, driving a BMW and gives him a brief review of the history of BMW, which displays is gifted intellect. After the man leaves, Jamal finds his backpack on the street, which was tossed out of Forrester’s window. Jamal returned home and opened his backpack to make sure nothing was taken. As he was checking his books, he notices that his journals are covered with literal corrections. Jamal returns to Forrester’s apartment and knocks on the door. Forrester answers and asks what Jamal wants. Jamal responds by saying that he is the person that broke into his apartment yesterday night and then asks him if he could help him on his writing skills. But Forrester gives him a sarcastic response by telling Jamal to write a five thousand word paper on why he should stay out of his apartment. The next day Jamal returns to Forrester’s door with the paper he wrote. Forrester opens the door and lets Jamal to come in. Jamal walks in and he and Forrester began to talk. Jamal mentions to Forrester that he has scored high on his state required testing and have been given a scholarship to Mallor Callow, one of the top private schools. Jamal and Forrester came to an agreement; Forrester would help J amal on his writing but has to keep it a secret and no writing leaves the apartment. From this point on Jamal and Forrester will grow closer and closer as the film progresses. Toward the end of â€Å"Finding Forrester† Jamal and Forrester have become more than just friends, but became family. They have helped each other through there difficulties and have formed a family bond. Forrester helped Jamal become a phenomenal writer teaching him everything he knows in literacy. In return Jamal has helped Forrester overcome the blame that he has put on himself due to his brother’s death. Because of the guiltiness that Forrester feels, he has remained inside his apartment and hasn’t been outside for a long time. But Jamal has convinced Forrester to leave his apartment on his birthday. One of the places Jamal took Forrester was on the pitching mound in Yankee Stadium, which his brother helped them in. There on the pitching mound, Forrester opened up to Jamal about his feelings. Later in the day Forrester told Jamal that he enjoyed himself. Later in the story, Forrester helped Jamal prove that his story he entered in a writing contest was not pla giarized and that he wrote the story from his heart. At the end of the story, Forrester thanks Jamal for helping him find himself and then rides his bike into the crowded city street. This is a stunning part of the film to see someone who was afraid to leave his home at the beginning and in the end riding his bike through the streets of one of the busiest cities in the world. At the end of the movie, Jamal meets Forrester’s lawyer to discuss some important matters. The lawyer gave Jamal terrible news; he told him that Forrester died of cancer. Jamal was given everything of Forrester’s. But the most special thing that Forrester gave Jamal in his will was the forward in his final novel. To give someone a forward is an extraordinary honor. It shows that Jamal has had a very special impact on Forrester’s life. They are more than friends but an important member of each other’s lives. Research Papers on Finding Forester - Written by Mike RichThe Masque of the Red Death Room meaningsThe Spring and AutumnStandardized TestingWhere Wild and West MeetHarry Potter and the Deathly Hallows EssayComparison: Letter from Birmingham and CritoMind TravelPersonal Experience with Teen PregnancyHonest Iagos Truth through DeceptionHip-Hop is Art