Warwickshire Cricket Club Assignment Example | Topics and Well Written Essays - 1500 words

Warwickshire Cricket Club - Assignment Example This meeting resulted in the formal establishment of the present Warwickshire County Cricket Club for the most significant reason that Birmingham cricket was growing apace. The Warwickshire County Cricket Club is amongst the eighteen major county clubs which form the English domestic cricket structure corresponding to the historic county of Warwickshire. It has a limited-overs team called as the Warwickshire Bears, and their kit-colors are blue and gold. It is resident in Edgbaston Cricket Ground in south Birmingham, which consistently is responsible for hosting Test and One Day International matches. In the early on, Warwickshire made use of the information from a range of databases to mass mail fans regarding the upcoming matches, news and offers. Many a times, there occurred duplication of the information or missing of the data. With such an inaccurate hold on the data, it was quite intricate for them to assemble market intelligence, and obtain a lucid demographic of their fan-base because each of the department would hold a distinct profile. As a result, the evaluation of true success of a marketing campaign was challenging enough to attain. The teams faced enormous problems in the IT, ticketing, sales, finance and marketing departments in order to efficaciously utilize the vast amount of lore stored in these databases. The formation of tailored-lists and attendee profiles was another time-depleting and cumbersome process. Jonathan Cockcroft who was the Marketing Manager at Warwickshire County Cricket Clu

Marketing Mix Apple Essay Example for Free

Marketing Mix Apple Essay In the economy, the marketing has an important position which decides almost the success of the company or the brand. Most of well-known brands in the world also have a good marketing plan; Apple is the best example for having excellent marketing strategies. In this essay, the marketing mix strategy of Apple will be discussed to understand how Apple makes their high value in more details. The first thing to take account into marketing mix strategy is the product. As already known, Apple is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sell consumer electronics, computer sofware, and personal computers. Apple provides the customer a wide range of product that covers many field of technology. For instance, the most special invention of Apple is Apple Macintosh, they have many kinds of Mac with many different size and options of configuration. Moreover, IPod was known as the first mp3 player of the world. It is not only the mp3 player but also the symbol of music fashion. Until now, IPod still affects gradually to market of mp3 players. In addition, in the last five years, Apple has created new-brand market for smartphone with their special product – IPHONE. From IPhone 2G, 3G, 3Gs, 4G, 4Gs to 5G, IPhone always make a big wave to the technology world. That proves products of Apple always have strong range to the technological market. What is more, another invention of Apple that also makes a new move of technology is IPAD. It leads for a new century of tablet. Now IPad may be known as the best tablet in many customers’ s mind. Beside that, Apple gives their customer many other products such as iTunes, accessories, and service. Second, price also is important part of marketing mix strategy. The price of all products of Apple is now low compared to their competitor’s product’s price but there is a reason for this issue. Apple is the premium brand that does not compete on price. They may dominate the market even though their price may be quite high in some countries. Generally, Apple is proud that their products is union between technology and liberal arts so they not just sell products, they sell art. IPhone, Ipad, and IPod also are symbol of fashion. In conclusion, the price of Apple’s product is made for their customer’s value. The next is place. Apple’s headquater is located at Infinite Loop, Curpetino, California. They have over 200 retails around the world. Major cities have at least three big stores, more important, the customer not only purchase products but only can test them, receive supported imformation, and they may not buy products if they do not want. This is the key of success of Apple to satisfy their customer. Finally, promotion create difference of Apple’s marketing mix strategy. Apple just use launching new product to promote their products with their great ability of presentation of Apple CEO – Steve Jobs. Moreover, Apple does not join CES exhibition or any advertising. In addition, Apple made a big unchangeable symbol in customer, therefore, the customer always compare their product to their competitors’s prodcuts. It is indirect to promote for Apple. Beside that, the online Apple store offers free ship for the orders over $50, iTunes gift card, and special discount for refunished products. In conclusion, marketing mix strategy creates the brand of Apple. There is a wide range of product such as Iphone, Ipad, Ipod, and Mac with suiable price for their prenium brand. They have big network of great retail and unique promotion. Reference: www.wikipedia.com www.marketingteacher.com

GPS-GSM based Rail Signaling and Tracking System

GPS-GSM based Rail Signaling and Tracking System Abstract: In this paper, we propose a system for monitoring, tracking, and automating the trains. In contrast to the existing methods, we employ a global position system (GPS) and Global System for Mobile communication (GSM). The messages are sent and each train is individually tracked. We utilize signaling techniques like GPS and GSM, which provide information to the loco pilot proactively. The proposed system has advantages in terms of communication range and accuracy with respect to wi-fi based rail tracking method. The work has potential applications in bad weather and emergency situations like collision. Keywords: Train Tracking, Collision Detection, Collision Avoidance, GPS, GSM, Railway Signaling. I. INTRODUCTION Railway tracking in the countries like United States, Russia, China, and India assumes significant attention. The railways traverse the length and breadth of the country and carry over billions of passengers and million tons of freight daily. In recent years, a hectic problem around the world is regarding traffic densities. This is not uncommon in railway sectors either. We often hear about the word train collision and its huge impact on precious human life and time. With great passion for this issue, the paper proposes the solution for this grave problem. Especially if we consider the case of Indian railway, most of the train tracking is based on manual entry from stations. The railway is always looking for the specific tracking methodologies, which will provide prior state of the train before arriving to the station. The GPS-GSM tracking system overcomes many problems like multiple aspect color light signaling, relay interlocking, and various kinds of block working, point operation and train tracking. The proposed system is applicable for reducing the damages to a greater extent and it is helpful to both railway system and loco pilot. Uvaraja et al. presents advanced pre-warning system (Railways). The proposed system is an upgrade of the existing train protection warning system (TPWS) and Anti-collision device (ACD) systems. The system makes use of radio frequency identification (RFID), FLIR cameras and other embedded systems [3]. Immanuel et al. proposes real time wireless based train tracking, track identification and collision avoidance system for railway sectors [4]. Shaik et al. presents rail tracking system (RTS). For transmission and receiving of the information, GPS is utilized. A message exchange link is given between rail tracking system and control room based on the GPS. The location of the train is tracked using GSM technology herein [7, 8]. K. Vidyasagar et al. proposes signaling based system that utilizes radio frequency and infrared technology for train tracking. This paper utilizes a switching logic methodology, technique to meet the issues of the train tracking method. This work also focuses to map the train on the display screen [6]. The above systems have constraints in real time; most of these constraints can be overcome in the proposed GPS-GSM based technique. The objective of this paper is to monitor, track and automate trains based on GPS-GSM techniques. The subsequent section of this paper is organized as follows: In Section II, we describe the GPS-GSM modules used for tracking purposes. Section III discusses the performance evaluation of the GPS-GSM module for tracking of the train. Section IV concludes the paper and discusses the potential future work. II. GPS-GSM MODULES FOR TRACKING AND SIGNALING The proposed system consists of two parts, tracking and signaling. Both tracking and signaling are carried out with the help of GPS and GSM modules. A. RAILWAY TRACKING USING GPS-GSM TECHNIQUE Our proposed method for tracking and signaling relies greatly on the wireless communication. It uses GPS and GSM for the communication between trains and operation centres. When each train gets their own module, it connects using GPS to obtain their position. The module which is mounted on the train sends the position and train details using GSM technology proactively. This data is received by a central sever, which in turn sends this data to the trains on that track and operation centers. Hence, within the required distance, if any train is traversing in a same track can read this data and can calculate the distance the two trains. Therefore, based on the distance between two trains, the various alarm levels are raised, when the distance is less than predefined threshold. Then, the proposed system (Train mounted Module) starts warning the driver to avoid the collision occurrence. The proposed system responds quickly and avoids the train collisions. The Figure 1 illustrates the flow chart of the GSM-GPS based rail tracking system. The distance between the trains can be calculated using latitude and longitude provided by the GPS module. Haversine formula can be used for this calculation and given in terms of inverse tangent formula to obtain the great circle distance between two locations. The formula for calculation of distance using GPS coordinate s is . Where  signaling terminologies: red signifies stop instantly before entering the next track section occupied by an ahead train; yellow shows move ahead with reasonable speed (45 km/h) as far as the signal. Green signal illustrates that the subsequent track is not occupied and the train may enter that particular section at the maximum possible speed. In heavily rush tracks; two other signal terminologies are also utilized. Two yellow lights show the restricted speed, and one yellow and one green light show the reduced speed. The working of our system is illustrated with an example of two trains A and B. Suppose there are two trains A and B on the same track, As the GPS co-ordinates of the signal post are fixed, we directly encode those positions in the module so that when the train A which is ahead of the train B crosses the signal position and signal is changed to red, the signal which is changed is directly fed into the train B using GSM module and we can show the current signal of the signal post on a screen in the locomotive. In this way it is helpful for loco pilots to observe the signal during bad weather and low visibility conditions. III. PERFORMANCE EVALUATION In this section, experimental setup, hardware details, results and their analysis are provided. A. Experimental Setup Main module used in this work is SIM 908 Module, which has GPS, GSM and GPRS combined and Arduino UNO board. Arduino UNO is a microcontroller board based on ATmega328 as shown in Figure 3. It has 14 digital input, output pins and 16 Analog pins. It can be communicated to the computer via USB cable. All sensors and communicating devices are connected using microcontroller. SIM908 is integrated with a GSM-GPRS technique that is of high performance and a GPS engine as shown in Figure 4. The GSM-GPRS technique is a quad-band module that works on different frequencies like EGSM 900MHz, PCS 1900MHz, DCS 1800MHz, and GSM 850MHz. SIM908 utilizes GPRS multi-slot class 10 and class 8 and CS-1 to CS-4 coding schemes are employed herein. The experimental setup is shown in Figure 5. Figure  trains are subsequently calculated using GPS coordinates and warning system as shown in Figure 6, 7 and 8. Signaling of the train is also achieved successfully. Real time results of GPS coordinates on the map are shown in Figure 9 which shows the effectiveness of the proposed system. IV. CONCLUSION AND FUTURE WORK The proposed system provides the promising and reliable output. The tracking system using GPS and GSM modules may enable the rail department to safeguard the human life from accidents. The position and the current status of the signal in the signal post are directly transmitted to the train and can be displayed on the screen. In future this work may be extended for automation and driver-less train using GPS, GSM and GPRS techniques. Real time data of moving trains like speed and current location may be tracked and monitored at the control station. Such real-time information can be utilized for system upgrade so as to avert accidents due to natural calamities such as landslide and cyclone. An additional geographic sensor and interface with geographic information system may be required for the same. Furthermore the analysis of such data is bound to provide us with much deeper insight as to why such accidents take place. Learning from such an analysis can be applied to the system, further improving it over time as their data is collected and studied. REFERENCES [1]. N. V. Chawale, P. J. Kadam, S. N. Khodke, P. L. Thakre P.S. Borkhade, K. A. Dhobale ZigBee and RFID Based Train Tracking System International Journal of Thesis Projects and Dissertations, Vol. 2, Issue 2, PP (1-3), April June 2014. [2]. G. K. Dwivedy performance of new technologies in signalling systems on indian railwaysIRSE, 2012. [3]. S. Uvaraja and R. V. Prashanth Advanced Pre-Warning System (Railways) International Journal of Engineering and Technology, Vol. 4, No. 2, April 2012. [4]. R.I. Rajkumar, P. E. Sankaranarayanan, and G.Sundari Real Time Wireless based Train Tracking, Track Identification and Collision avoidance System for Railway Sectors International Journal of Advanced Research in Computer Engineering Technology (IJARCET) Volume 3, Issue 6, June 2014. [5]. T. Takashige Railway technology today 8 signaling systems for safe railway transport japan railway and transport system 1999. [6]. K.vidyasagar, P.S. babu,R.R.Prasad, Train Tracking and the signaling system using IR and RF technology International Journal of Computer Applications (0975 8887) Volume 119 No.23, June 2015. [7]. R. Takagi Synchronisation control of trains on the railway track controlled by the moving block signalling system Vol. 2, Issue 3, pp.130-138, September 2012. [8]. Q. Gu , T. Tang and F. Ma Energy-Efficient Train Tracking Operation Based on Multiple Optimization Models IEEE Transactions on Intelligent Transportation Systems, Vol. 17, Issue 3, pp. 882 892, March 2016

Mecca Cola :: essays research papers

MECCA-COLA: A MESSAGE IN A BOTTLE There is no denying that Mecca-Cola is a political product. Commercially, it’s capitalizing on the growing anti-American sentiment. The interesting part, which probably no one has ever done before, is the fact that the founder is making a political statement as well as embracing others with the same attitude through a consumer product. At some level it looks ironic that an anti-American movement takes form in the very byproduct of American culture; however, this is also saying that not all about America is bad. It’s not the culture that is being fought, but rather the politics. And Mecca-Cola fights by trying to provide conscience to its consumers, to provide meaning in consumerism (â€Å"buvez engagà ©Ã¢â‚¬ ). Mecca-Cola was born as a reaction to the anti-American sentiments, and it primarily appeals to consumers who support American brands boycott campaign. Entry consumers are primarily Muslims, with the product first being distributed in â€Å"small ethnic shops in Muslim areas†. While Mecca-Cola may continue to appeal to Muslim consumers, its policy to give profits for charity may appeal to other â€Å"engaged consumers†. By positioning itself as the non-American alternative of a cola, Mecca-Cola directly challenged Coca-Cola and Pepsi as the â€Å"American products†. However, as in Mathlouthi idealism, Mecca-Cola will keep the focus on providing an alternative cola drinks, not directly challenge those big players as competitors. Now that Mecca-Cola has successfully initiated a new segment of â€Å"alternative cola†, its real competitors are the other alternative cola that position themselves as a product for Muslims while also offering corporate social responsibility like Mecca Cola. Among the major competitors are ZamZam Cola, Qibla-Cola, Muslim Up and Arab Cola. The launch of Mecca-Cola was a success, perhaps because it is providing a fresh alternative to common consumerism, while using political and social charity leveraging advantages. Nevertheless, Mecca-Cola is vulnerable to competition (specific target base, low entry barrier for me-too products), and its positioning appeal may wear out if world politics change. Mecca-Cola could be a sustainable business if it emphasizes on universal values that appeal to a broader, sustainable consumer base, rather than just another Anti-America alternative product.   Ã‚  Ã‚  Ã‚  Ã‚   Mathlouthi and Mecca Cola Taufik Mathlouthi is a Muslim, Tunisian-born French entrepreneur. His exceptional entrepreneurship mindset, along with his involvement in social issues and a sense of pride for his origins, forms the right chemistry that led to the birth of Mecca Cola. Mathlouthi is by nature an involved and exploring individual.

What different views of the Duke are presented in acts 1-3?

Written in the early 17th century, ‘Measure for Measure' was one of the many plays that Shakespeare wrote to entertain his King, which at the time was James I. Shakespeare used this play to present his own views of the King, and his ideals of a King through his presentation of the Duke Vincentio. A more complex character than first believed, Shakespeare transforms the Duke throughout the play. As the Duke set out on a quest to not only escape the pressures of his role, but to learn from his experiences and find himself. The Duke is the first person to speak; this is one of Shakespeare's common techniques to indicate who he deems most important in the play. Even if it appears that the story evolves around the character of Angelo, under the surface it is evident that the Duke is the catalyst behind it all. At the start of the play we see that the Duke is a man with general morals, complimenting the people under him. This is Shakespeare showing us from the start that he wishes the Duke to be seen as a good man. In the first scene we learn that for the head of a city he does not enjoy being in the public eye, â€Å"I love the people, but do not like to stage me to their eyes†. This quote also shows us that he is an honourable and caring Duke as he loves his people, but he doesn't have the confidence to assert his authority. In the beginning of the play the view of the Duke is formulated to be that he is nice but a little spineless; allowing his streets to be filled with sin, â€Å"bawds†, â€Å"thief's†. To re-enforce the opinion that Duke is honourable, Shakespeare makes the Duke accept fault for the state that the town is in, â€Å"'twas my fault to give the people scope†, although he still doesn't do anything about it. When the Duke is talking to Pompey in act three scene two, we see a different character emerging. From his ‘real life' experience he appears to have gathered confidence and is beginning to show signs of authority, he calls Pompey a â€Å"wicked bawd† to tell him how disappointed he was with him. However these new found urges have to be suppressed as he is under the guise of the Friar, so he uses religious references to voice his feelings instead, † if the devil have given thee proofs for sin†¦Ã¢â‚¬ . Shakespeare uses verse here to emphasise the seriousness as it is more rhythmic and emphasised by the stresses in the line due to iambic pentameter. By the end of act three, the Duke is almost ready to take the reigns back of Angelo, as he has reached a point where he knows what a leader should be, and has gathered the knowledge and confidence to assert himself; â€Å"He who the sword of heaven will bear should be as holy as severe†. In Shakespeare's time, Kings were the closest thing to Gods and therefore had to be perfect role models. Here the Duke is saying that they should be perfectly balanced; as good and moral as they are strict. However the Duke shows a darker side of him, perhaps the slight edge of coldness needed to rule successfully, but nevertheless the Duke creates his own amusement whilst under the guise of the Friar to control the characters to carry out his plan. Although this was done to benefit his people, as he protected the almost innocent and also teach the guilty a lesson. Shakespeare deliberately manipulates the audience's opinion o the Duke throughout the play as the character himself changes drastically from start to finish. Firstly we see his understudies having great respect for him, â€Å"always obedient to your grace's will†. However in act three it becomes clear to the audience that the townspeople only like him because they are allowed to do as they please. The character of Lucio personifies the feelings of the townspeople when he tells the Duke himself, (disguised as the friar) that he doesn't doubt the intelligence or honour of the Duke, calling him â€Å"wise†; although also referring to him as, â€Å"Avery superficial, ignorant, unweighing fellow†. Thus clarifying that the townspeople don't know the Duke and moreover that the Duke doesn't know them, â€Å"ignorant†. There is debate however that Lucio is aware that is the Duke and is deliberately making use of this to voice his true opinions of him, or perhaps merely for his own amusement as Lucio is a joker type character. However it could be countered by saying that this is too intelligent for Lucio and this is simply a comedic scene as Lucio is ‘putting his foot in his mouth'. Shakespeare makes the Duke speak in verse here, serving multiple purposes; firstly because it is more relaxed as the scene is a comedy. Secondly because it is a scene to move the story of the play on and verse would take to long to do this. We also gather the character of Escalus' opinion of the Duke whilst he is still disguised, although it is great contrast to Lucio's. The character of Escalus appears as the wise old advocate, pointing out straight away one of the key themes of the entire play and also one of the main reasons that the Duke went into hiding; â€Å"above all other strifes contended especially to know himself†. It is also debated that Escalus was aware of the disguise and knew exactly what he was doing, yet in this case it is more likely to be the case, as Escalus is the ‘right-hand-man'. This theory is reinforced by the fact that Escalus then compliments the Duke, knowing that revealing the fact that the Duke's inner most fears are visible to someone else, he provides a comforter, â€Å"Rather rejoicing to see another merry, than merry at anything which professed to make him rejoice†. Meaning that the Duke would rather see others happy than be happy himself. I feel that the true opinion of the Duke lies somewhere in between Lucio's and Escalus' views, as he was ignorant of the townspeople, however he is wise and very caring, shown in how he deals with Angelo at the end of the play.

Finding Forester †Written by Mike Rich

Finding Forester – Written by Mike Rich Free Online Research Papers Finding Forrester is a remarkable film written by Mike Rich. He portrays how completely different people can come together to help each other and in the end become like family. The plot of this movie has some important moral teachings. â€Å"Finding Forrest† is a very special story that tells people that anyone can be a part of your family if you open yourself to others. â€Å"Finding Forrester† opens with a sixteen year old African American boy, Jamal Wallace, waking from his sleep in his bed surrounded by stacks of books, to go play basketball with his friends. While playing basketball they begin to talk about an old man, William Forrester, that lives on the top floor of the building across from the schoolyard and regularly notice him watching them from his window, but they never see his face. One day after school, Jamal’s friends challenge him to sneak into the mysterious man’s apartment and take something. He accepts the challenge and sneaks in through the window of the apartment later that night. Jamal looks around the apartment for something to take to show his friends, while looking around, Jamal set his backpack down and he became mesmerized by all the books that were in the apartment. But his fascination was ended when Forrester yelled at Jamal, scaring the hell out of him and causing him to flee the apartment without hi s backpack. The next day Jamal approaches a man, who delivers supplies to Forrester in the apartment, driving a BMW and gives him a brief review of the history of BMW, which displays is gifted intellect. After the man leaves, Jamal finds his backpack on the street, which was tossed out of Forrester’s window. Jamal returned home and opened his backpack to make sure nothing was taken. As he was checking his books, he notices that his journals are covered with literal corrections. Jamal returns to Forrester’s apartment and knocks on the door. Forrester answers and asks what Jamal wants. Jamal responds by saying that he is the person that broke into his apartment yesterday night and then asks him if he could help him on his writing skills. But Forrester gives him a sarcastic response by telling Jamal to write a five thousand word paper on why he should stay out of his apartment. The next day Jamal returns to Forrester’s door with the paper he wrote. Forrester opens the door and lets Jamal to come in. Jamal walks in and he and Forrester began to talk. Jamal mentions to Forrester that he has scored high on his state required testing and have been given a scholarship to Mallor Callow, one of the top private schools. Jamal and Forrester came to an agreement; Forrester would help J amal on his writing but has to keep it a secret and no writing leaves the apartment. From this point on Jamal and Forrester will grow closer and closer as the film progresses. Toward the end of â€Å"Finding Forrester† Jamal and Forrester have become more than just friends, but became family. They have helped each other through there difficulties and have formed a family bond. Forrester helped Jamal become a phenomenal writer teaching him everything he knows in literacy. In return Jamal has helped Forrester overcome the blame that he has put on himself due to his brother’s death. Because of the guiltiness that Forrester feels, he has remained inside his apartment and hasn’t been outside for a long time. But Jamal has convinced Forrester to leave his apartment on his birthday. One of the places Jamal took Forrester was on the pitching mound in Yankee Stadium, which his brother helped them in. There on the pitching mound, Forrester opened up to Jamal about his feelings. Later in the day Forrester told Jamal that he enjoyed himself. Later in the story, Forrester helped Jamal prove that his story he entered in a writing contest was not pla giarized and that he wrote the story from his heart. At the end of the story, Forrester thanks Jamal for helping him find himself and then rides his bike into the crowded city street. This is a stunning part of the film to see someone who was afraid to leave his home at the beginning and in the end riding his bike through the streets of one of the busiest cities in the world. At the end of the movie, Jamal meets Forrester’s lawyer to discuss some important matters. The lawyer gave Jamal terrible news; he told him that Forrester died of cancer. Jamal was given everything of Forrester’s. But the most special thing that Forrester gave Jamal in his will was the forward in his final novel. To give someone a forward is an extraordinary honor. It shows that Jamal has had a very special impact on Forrester’s life. They are more than friends but an important member of each other’s lives. Research Papers on Finding Forester - Written by Mike RichThe Masque of the Red Death Room meaningsThe Spring and AutumnStandardized TestingWhere Wild and West MeetHarry Potter and the Deathly Hallows EssayComparison: Letter from Birmingham and CritoMind TravelPersonal Experience with Teen PregnancyHonest Iagos Truth through DeceptionHip-Hop is Art